THE LANGUAGE SCHOOL
SUCCESS STASH
4 days of free resources created for language schools.
From 14th to 17th September, discover new tools, ideas and resources every day, created by professionals who understand the language school world. Marketing, communication, websites, organisation, teaching and more. A stash of useful resources you can collect now and use in your school when you need them.
4 Days. 10+ Resources. Less Searching. More Doing!
A new academic year is about to begin
And your to-do list probably already knows it.
September is full of fresh starts, but it is also that time of year when there is always something else to do and never quite enough time to do it.
So, what if instead of adding more things to your list, you could get your hands on a collection of useful resources that are already ready for you?
That’s exactly why I created…
The Language School Success Stash
A collection of free resources for the people running, marketing and growing language schools.
For 4 days, professionals with different areas of expertise will share useful resources with you, including guides, checklists, tools, mini training sessions, practical ideas and more.
You simply choose what you want to add to your Stash.
What's inside?
No more downloads to save in a folder and forget about.
The aim of The Language School Success Stash is to give you practical resources that can actually help you innovate, market and grow your school.
You’ll find resources covering different areas of language school life, including:
Each resource is different, reflecting the different areas of expertise of the professionals who contributed to the Stash.
Meet the Stash Makers
Different areas of expertise. One shared goal: helping language schools succeed.
Every resource in the Stash has been contributed by a professional who has chosen to share some of their expertise, tools and know-how with language schools for free.
Marketing, strategy, communication, websites, organisation, teaching and more.
Meet the people behind The Language School Success Stash and see what they’ve created for you.
Amelia Johnson, Photography
IN THE STASH: In-House Photography Cheat Sheet
This resource will inspire you and guide you in elevating your in-house photography for social media. With easy to follow tips on how to plan, execute and improve your language school photography. This resource will give you the confidence to produce stronger images for your social media and websites.
Andy Lucchesi AI Education Strategist · ESL Educator
IN THE STASH: An AI Readiness Guide & Self-Assessment for Language Schools
A practical guide to help language schools use AI more ethically, responsibly and confidently, whatever tools they choose. It explains the EU AI Act in plain language, outlines five areas of responsible practice and includes a 90-minute team self-assessment to identify where your school stands now and what to prioritise over the next 90 days.
It’s a useful resource for internal CPD, leadership discussions and planning your school’s next steps with AI.
Letizia Muffo, Creative & Web Designer for Tailor-Made Websites, LeWeb
IN THE STASH: Checklist Back to School for your language school’s website
Is your website giving potential students the information they need and making it easy for them to take the next step?
This interactive checklist takes you through your homepage, course pages, forms, mobile navigation and more, helping you spot what works, what’s missing, whether your website builds trust and what you may want to improve before the new enrolment season. (Resource in Italian)
Andrew Howarth, ELT Consultancy Italia
IN THE STASH: The Lesson Archive, a free AI workflow
A free AI workflow, built by a DELTA-qualified teacher trainer and independent inspector for private language schools, that turns handwritten lesson notes into a complete digital record: vocabulary, grammar, corrections, and ready-to-use exercises. No new software to learn, just your existing notes and a prompt.
Francesca Sparacco, Business Strategy, Sparky Lab
IN THE STASH: Grow your mailing list in one day
A practical guide to help you start and grow your email list in a simple, strategic way. Designed for complete beginners, it shows you how to build a direct relationship with students and potential customers, turn interest into a community you can reach directly, and rely less on social media. (Resource in Italian)
Nergiz Kern, Language Educator, EdTech specialist and Futurist
IN THE STASH: A Sample Chapter from The A–Z of Immersive Language Learning and Teaching in Virtual Reality
What will the future of language learning look like? This sample chapter by Nergiz Kern and Miranda Novash explores how virtual reality and immersive learning could shape language education. Use it as a starting point for an internal CPD session, team discussion or strategic conversation about future course innovation and the role new technologies could play in your school.
Anthony Green, Voicebooks
IN THE STASH: “I Know All Those Words. So Why Couldn’t I Hear Them?”
Give your learners three interactive listening challenges at A1, A2 and B2. Instead of answering comprehension questions by guessing from context, they work out exactly what was said and receive immediate help when connected speech hides words they already know.
Use them directly with a class to reveal individual listening difficulties, build confidence and introduce a different way of practising natural spoken English. Free school access is available until 31 December 2026.
Palmina La Rosa, Educational Coach
IN THE STASH: Team Identity: A Language & Soft Skills Activity Pack
A ready-to-use classroom activity that combines language learning with the development of soft skills. Through reflection, negotiation and group work, students build their team identity, creating a shared name and mission.
For language schools, it provides a practical way to get students using the language in an authentic and meaningful context while developing skills such as communication, collaboration, creativity and self-awareness.
Paul Ashe, English Training Online
IN THE STASH: Free Professional Online Lesson Planner
In exchange for helping with research your school will get a FREE Professional Live Online Lesson Planner designed to help your teachers create engaging and effective online lessons which will, in turn, lead to greater WOMM (word-of-mouth-marketing) for your centre!
Elisa Pasqualetto,Digital Strategist specialised in audience research
IN THE STASH:Find social media content ideas that actually speak to your future students using AI
A practical workbook plus two prompts to help you analyse reviews, enquiries and conversations with students and potential students.
You’ll use what people are actually saying to uncover 10 more specific and relevant content ideas, based on the real reasons people choose a language course. (Resource in Italian)
Anna Ciriani-Dean and Shé Riel, The Teacher Think-Aloud Podcast
IN THE STASH: Professional Development Worksheet
A practical Professional Development Worksheet for English language teachers to reflect on their teaching practices and make a plan for sustainable long- and short-term professional development. Ideal to use for internal professional development at your language school.
Meri Maroutiain, an equity advocate for non-native speaking teachers
IN THE STASH: Free Guide re. Native Speakerism in ELT
What it actually is. Where it came from. What it costs teachers, students, and schools. Plus the accent myth, explained properly, and three things you can do about it right now.
How does it work?
Your Stash grows for 4 days
Why add the Stash to your back-to-school list?
Because it might actually help you take something off it.
The Language School Success Stash isn’t about giving you more to do.
It brings useful ideas, tools and expertise together in one place, so you can choose what would actually help your school right now.
You might discover the resource that helps you finally sort out something you’ve been putting off for months.
An idea you hadn’t considered.
A tool that saves you time.
Or a professional who really understands the language school world and the challenges you deal with every day.
There’s only one way to find out what’s inside.
And it’s completely free.
Who is behind The Language School Success Stash?
Gina Rodriguez:
Language School Marketing Consultant with 25+ years in language education.
Unique Expertise:From teaching and teacher training to educational publishing, sales and marketing, Gina has spent her career in the language education sector.
Today, through GR School Marketing, she helps language schools market themselves more strategically and communicate what makes them worth choosing.
She created the Language School Success Stash to bring useful ideas, tools and expertise together in one place helping school owners and their teams start the new academic year strongly.
The Language School Success Stash is now closed.
Registration for the September 2026 Stash has ended.
If you signed up before the deadline, keep an eye on your inbox. On 18 September, you’ll receive the recap email with all four days of resources in one place.
Want to hear about future resources, webinars and practical marketing ideas for language schools?
Sign up to the GR School Marketing newsletter to stay informed about what’s coming next.
