About
27 April 2021 2026-04-08 23:49About

Let me introduce myself
Hi! I'm Gina.
I started my career in ELT as a qualified English language teacher and worked in language schools in different countries for ten years. Then I started working in educational publishing in ELT and was an Educational Consultant for various publishers including Oxford University Press. In 2018 I gained a marketing qualification as a “Social Media Marketing Specialist” from Europa Innovation Business School and started my journey in digital marketing.
My ELT story so far
I’ve been in the language school sector for over twenty-five years now and have had the privilege to experience it in various roles: self-access centre manager, project manager, teacher trainer and sales and marketing consultant.
During the pandemic, I saw many language schools struggled to find ways to attract new students and many turned to social media with little or no success. In my conversations with school managers and directors of studies, I could sense the frustration with social media results and digital marketing in general.
In 2021, I decided to help these schools by blogging about social media marketing and education trends. The blog bridges the gap between ELT and marketing and positions itself as a specialist blog in digital marketing for language services. My blog soon became an inspiration and a reference for language schools to improve their social media skills to promote language courses.
In 2022 I became an independent ELT Marketing Consultant. Today I help language schools learn about social media marketing, sales strategy and course innovation to build brand awareness and increase enrolments. I offer social media marketing training, professional talks, tailored marketing strategies and consultancy.
Here's what makes my services unique
My expertise in the ELT market combined with my consultative sales and digital marketing skills are an invaluable asset I can bring to language schools that want to thrive in a competitive market. Underpinning my work, there is my passion for quality education and my strong desire to see language schools continuing to transform people’s lives through English language teaching.
My Mission
My mission is to help language education brands understand and use social media marketing more strategically, providing clear plans that showcase what makes each school unique and make it easier for learners to find the language services that are right for them.
My Vision
My vision is for every language education brand to operate as a business with a solid strategy and to teach language as a tool, building on the latest trends in language education to help students thrive in a fast-changing world.
On a personal note
I live in Treviso, Italy with my husband and two children. In my free time, you’ll find me gardening or having a coffee in the sunshine. When I’m not in Treviso I’m somewhere in nature, either on the Dolomites or at the seaside.
Thrive in today’s ELT market
Social Media networks I can help you with:

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What *ELT* professionals say about working with me?
Nicole Bubalo & Michelle Quigley

Gina has been really helpful to us and provided a framework for supporting us to become independent in our organic postings. We particularly liked being able to brainstorm and identify further opportunities for ensuring our image and reputation is present in our postings. Our social media was mainly focused on commercial offerings, whereas now you have a sense of the school and the people there.
Elena Pecchia

I felt quite confident about how to use social media since I already use it on a daily basis. However, I felt a lack of inspiration when creating content. Now I’m feeling much more confident with the strategies you gave us. I think this course is important for language schools because social media is a crucial part when it comes to visibility. I really enjoyed the course and how you planned it, I can’t think of something that I would change.
William Smith

We’re really delighted with the excellent service you have provided us with. Thank you for being so flexible and understanding of our needs. We really appreciate all the thought and time you have put into learning about our product.
Joanna Paolinelli
“I now understand how important organic marketing is and I feel more confident about how to do it. The courses met my expectations and my thoughts are now structured and I know what to do next with our social media”.
Laura McKinlay

I can definitely recommend working with Gina as she is extremely personable and creates a lovely rapport. She has knowledge of our sector as well as online marketing and social media, the perfect mix!
James Grant

“Gina has helped us enormously in understanding our strengths and weaknesses and how to go about selling ourselves better on our strengths and improving on our areas of weakness. The work done to assess needs, including with questionnaires to both students and staff, has proved invaluable. Put simply, the progress we have made over the last six months would not have been possible without Gina’s work. Thank you!”
Paola Toro

Before the (consultancy) session I felt I needed more support on how to develop a personal branding strategy specially for LinkedIn. Now I feel more confident and instructed on the best way to communicate the strengths of my professional profile. Gina is very well informed and proficient in her field. I must highlight also her approach, very supportive and motivating.
Sonia Sood

Gina is reassuring, helpful and an amazing listener. You can tell that she cares and will always try and get you to do as much as you can. She takes her role extremely seriously and actively listens to truly understand her clients’ needs in order to help them achieve their goals.
Michael Lacey Freeman

Gina’s great to work with. She is always full of enthusiasm, and has great ideas. She has a people-centered approach to her work, and this enables her to transmit her enthusiasm and creativity to others. Her approach is effective is with groups, but also with individuals. She always finds time to speak to people, listen to what they have to say, and offer thoughtful and useful suggestions.
Rachel Price, Director of ELC Udine, Italy

Since I started implementing the strategy, I feel like a have a plan and I know where I’m going! Gina breaks it up into manageable tasks and is always helpful and encouraging in making sure you keep on top of what has to be done. The stategy has certainly helped me with improving customer service, understanding customer needs and improving our website. She has taught me the importance of good photos and videos and always following up with prospective new clients.
Giulia Raffaelli

I have thoroughly enjoyed collaborating with Gina. She’s a remarkable professional whose expertise in marketing and social media strategy has made a meaningful impact on our team’s success. Gina has an exceptional ability to break down complex digital marketing concepts and tailor them to the unique needs of a business. Through her guidance, I gained a much deeper understanding of how to craft effective content, engage target audiences, and build a consistent brand presence online. I highly recommend her services!
Giuseppe Romagnoli

It has been a great pleasure working with Gina, I have seen tangible results within our network and many of them have thanked us for offering her services. Thank you Gina!
Anthony Green

“We followed Gina for quite a while before taking the plunge.We’re very glad we did, as she is a mine of good advice, generous and positive.She took a good look at what we were doing and was able to provide us with several insights that we have since been able to build on and make us the company which we are today.She worked closely with our social media team, which helped greatly with the quality and direction of our communication.We are very grateful to her and will no doubt be coming back for more consultancy as the company moves ahead.”