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Strategic Language School Marketing and Social Media Storytelling
I help language schools identify and communicate their uniqueness better, and use their in-house marketing resources more efficiently, to attract the right students through consultancy, training and done-for- you marketing services.






























Trusted by leading language schools, education providers, and ELT associations
I have collaborated with language schools, teacher training centres, and education providers, such as exam boards and ed techs, to enhance their marketing and social media presence.
Marketing services for language schools: the 4 GR Marketing formulas
Every school has different needs, budgets, and in-house resources, which is why I’ve designed four flexible ways to work together.
These marketing service formulas help language schools plan, create, and communicate the school’s strengths more authentically online . Get strategic support with practical tools so your team can grow more independent in managing social media and marketing over time.
Create our Strategy:
Fifty-Fifty Formula
I design your marketing and social media strategy for your language school, you implement it in-house, with mentoring available if you want extra support.
Manage our marketing:
Relax Formula
Done-for-you social media and marketing management for your language school, so you can focus on leading your school.
Train our team:
Learn & Take Off
Choose between tailored and on-demand social media marketing training for language schools, so you or your team can plan, create and post with confidence, independently.
I need clarity:
Treat Yourself
One-to-one marketing consultancy for language schools and ELT professionals who need clarity and concrete next steps.


Why choose Gina Rodriguez?
The perfect mix of ELT experience and marketing expertise.
- She speaks the ELT sector’s language: no long explanations needed.
- 25+ years in language education, from classroom experience to strategic consultancy.
- ELT specialist turned digital marketing strategist, combining sector insight with modern marketing.
- A partner who turns your goals into a clear, measurable strategy.
Presentations and Contributions in ELT Marketing
I regularly present at ELT conferences and language school association events, and contribute articles to ELT journals, sharing insights on marketing and communication in language education

ENGLISH UK MARKETING CONFERENCE
Topics:
- Turning parents into ambassadors
- Leveraging happy alumni for language centre success
- How to Gather More and Better Visual Content for Social Media This Summer (English UK London)

IATEFL LAMSIG
Topics:
- Engaging Teachers in Social Media Content Creation
- Communicating Your School's Distinctive Qualities On Social Media

AISLI AGM
Topics:
- Enhancing Your Social Media Presence
- Practical Strategies to Engage Teachers in Gathering Social Media Content
- Social Selling for Language Schools

ETAS Conference & Journal
Topics:
- LinkedIn for ELT Teachers:building your personal brand for career success
- Is visibility worth the burnout? Reclaiming social media on your own terms in ELT
Interested in having me speak at your event?
What language school professionals say about working with me
Nicole Bubalo & Michelle Quigley

Gina has been really helpful to us and provided a framework for supporting us to become independent in our organic postings. We particularly liked being able to brainstorm and identify further opportunities for ensuring our image and reputation is present in our postings. Our social media was mainly focused on commercial offerings, whereas now you have a sense of the school and the people there.
Elena Pecchia

I felt quite confident about how to use social media since I already use it on a daily basis. However, I felt a lack of inspiration when creating content. Now I’m feeling much more confident with the strategies you gave us. I think this course is important for language schools because social media is a crucial part when it comes to visibility. I really enjoyed the course and how you planned it, I can’t think of something that I would change.
William Smith

We’re really delighted with the excellent service you have provided us with. Thank you for being so flexible and understanding of our needs. We really appreciate all the thought and time you have put into learning about our product.
Joanna Paolinelli
“I now understand how important organic marketing is and I feel more confident about how to do it. The courses met my expectations and my thoughts are now structured and I know what to do next with our social media”.
Laura McKinlay

I can definitely recommend working with Gina as she is extremely personable and creates a lovely rapport. She has knowledge of our sector as well as online marketing and social media, the perfect mix!
James Grant

“Gina has helped us enormously in understanding our strengths and weaknesses and how to go about selling ourselves better on our strengths and improving on our areas of weakness. The work done to assess needs, including with questionnaires to both students and staff, has proved invaluable. Put simply, the progress we have made over the last six months would not have been possible without Gina’s work. Thank you!”
Paola Toro

Before the (consultancy) session I felt I needed more support on how to develop a personal branding strategy specially for LinkedIn. Now I feel more confident and instructed on the best way to communicate the strengths of my professional profile. Gina is very well informed and proficient in her field. I must highlight also her approach, very supportive and motivating.
Sonia Sood

Gina is reassuring, helpful and an amazing listener. You can tell that she cares and will always try and get you to do as much as you can. She takes her role extremely seriously and actively listens to truly understand her clients’ needs in order to help them achieve their goals.
Michael Lacey Freeman

Gina’s great to work with. She is always full of enthusiasm, and has great ideas. She has a people-centered approach to her work, and this enables her to transmit her enthusiasm and creativity to others. Her approach is effective is with groups, but also with individuals. She always finds time to speak to people, listen to what they have to say, and offer thoughtful and useful suggestions.
Rachel Price, Director of ELC Udine, Italy

Since I started implementing the strategy, I feel like a have a plan and I know where I’m going! Gina breaks it up into manageable tasks and is always helpful and encouraging in making sure you keep on top of what has to be done. The stategy has certainly helped me with improving customer service, understanding customer needs and improving our website. She has taught me the importance of good photos and videos and always following up with prospective new clients.
Giulia Raffaelli

I have thoroughly enjoyed collaborating with Gina. She’s a remarkable professional whose expertise in marketing and social media strategy has made a meaningful impact on our team’s success. Gina has an exceptional ability to break down complex digital marketing concepts and tailor them to the unique needs of a business. Through her guidance, I gained a much deeper understanding of how to craft effective content, engage target audiences, and build a consistent brand presence online. I highly recommend her services!
Giuseppe Romagnoli

It has been a great pleasure working with Gina, I have seen tangible results within our network and many of them have thanked us for offering her services. Thank you Gina!
Anthony Green

“We followed Gina for quite a while before taking the plunge.We’re very glad we did, as she is a mine of good advice, generous and positive.She took a good look at what we were doing and was able to provide us with several insights that we have since been able to build on and make us the company which we are today.She worked closely with our social media team, which helped greatly with the quality and direction of our communication.We are very grateful to her and will no doubt be coming back for more consultancy as the company moves ahead.”
FREE RESOURCE
“Generating Social Media Post Ideas Workbook"
Start brainstorming social media post ideas that will showcase what makes YOUR school unique and start posting with confidence to attract the right students.

Looking for more free resources to boost your language school’s social media strategy? Visit the Free Resources section here.